The National Brewery Centre is managed by Planning Solutions on behalf of Molson Coors and The National Brewery Heritage Trust


But who are Planning Solutions? Planning Solutions Limited (PSL) creates opportunities in the tourism, leisure and regeneration sectors.

Established in 1995, it traces its history back to the Rank Group, where it was formerly The Rank Holidays and Hotels Developments division. This division was responsible, amongst many other projects, for the development of the Oasis Forest Holidays product (subsequently acquired by Center Parcs) and the rebranding Warner Leisure Hotels.

Management of Visitor Attractions

PSL specialises in the operational management of visitor attractions generally under long term contract arrangements, for third party clients that include family businesses, private companies, charitable institutions and public authorities.

These include:

PSL works closely with each of these organisations to achieve agreed targets for the delivery of a quality visitor experience and the maximisation of significant income streams.

PSL has made investments in each of these attractions. We take on the risk for the delivery to meet operational targets and advise openly for success.

We are actively seeking additional similar attraction management opportunities and welcome ideas.

Planning Solutions

Planning Solutions Consulting Ltd

Planning Solutions sister company, is a specialist tourism, heritage, leisure and economic development consultancy.   They prepare business plans (including for National Lottery Heritage Fund projects), carry out operational reviews, prepare visitor experience masterplans and destination management plans.

They work across the visitor experience and tourisms sectors.  From country parks through to museums, nature reserves, visitor centres and attractions, watersports and activity centres and visitor accommodation.

They are currently working with a number of organisations to help them plan for a sustainable future and financial recovery from the impact of COVID-19.

For more information about Planning Solutions Consultancy:

PSL Consultancy


The Trust was incorporated at Companies House in August 2011 and was registered as a Charity in July 2012. Initial funding support was provided by the Burton Civic Society and the Campaign for Real Ale. The Trust is a non-profit making Company, limited by guarantee, and is committed to support the work of the Brewery Centre Museum, in order to provide an exciting presentation of the archives and artefacts showing the history of Britain’s brewing heritage.

  • To protect and preserve and make available to the public the collection of archives and artefacts of brewing held in the National Brewery Centre (NBC);
  • To maintain and expand the collection and ensure that it remains intact for perpetuity;
  • To support educational displays and events which demonstrate the impact of brewing on social and economic development, not just in the United Kingdom but worldwide;
  • To promote a greater understanding of the history of brewing;
  • To seek sources of funding as appropriate for repair and restoration of the archive and artefacts.
The Heritage Trust began working with Planning Solutions to ensure the future success and vitality of the museum and its collections. A success story to this day.